One of the first things people see that relates to your business is often your logo.
It doesn’t matter whether you scribbled something on a scrap of paper, went to an organization such as Fivver or an expensive branding expert. What is important is what your logo says about you and your business.
I challenge you to grab a coffee and look carefully at your business logo :
1. Why have you used the colours shown and what do they represent?
2. What does your logo tell customers about you, your business and your values?
3. If you have a bye line, what does it add to customers knowledge of your business?
4. What expectations does your logo create for clients?
5. What level of confidence does your logo inspire in you?
6. What level of confidence does your logo inspire in your client
There is a wonderful expression ‘It does what it says on the tin’. Does this apply to your logo?
Show your logo to people you don’t know well and ask them to answer the questions above. This will provide great feedback and help you ensure that your logo is an asset to your business and your confidence in it!
What do you feel your logo says about you, your business and your values?